I love Neera

One of the first conditions of happiness is the link between Man and Nature shall not be broken.

 -Leo Tolstoy

Nature provides us everything we need in abundance. Eating and drinking natural things and to behave naturally. 

It is no secret that living in harmony with nature helps promote good health. Yet we seem to increasingly live unnatural lives. 

Synthetic lifestyles and processed foods, hamper our natural bio-rhythms, and makes our body and mind toxic, cause various illnesses thus playing havoc with our well being.

Using many harmful chemicals, most food processing is carried out by large multi-national companies. They use highly automated plants, and employ very few people. They employ a bevy of scientists to help maximise taste and get the maximum profit from product. Unfortunately they often indulge in sourcing, processing, manufacturing, and marketing practices that are increasingly questionable. 

Let us take the case of aerated cola drinks produced by various multinational companies. The product costs only 10% of the selling price to manufacture. The products are considered unhealthy (loaded with refined sugar, full of chemicals, some of which are considered harmful). They deplete surface and groundwater resources, provide very few jobs and livelihood to people. All the income these companies generate are remitted out of the country back overseas to enrich other people at great cost and little benefit to local economies and communities.

On the other hand we have many natural juices and beverages, sugarcane juice, fresh lime sherbet,etc. A wonderful local beverage is 'Neera'. Neera is produced by small local farmers, working in cooperatives to produce a healthy naturally cooling refreshing drink. The cooperatives benefit hundreds of thousands of farmers whose products are gathered, checked, distributed and  sold through authorised street vendors to customers at an attractive price. 

                                      

A nation becomes impoverished rather than wealthy when some large multinational organisations increase GDP by getting local people to buy unhealthy products at ridiculously high prices. The very high profit margins these companies generate benefit just a handful of people, most of them foreigners. India can be better off by providing healthy products at low prices which benefit millions of people and supports local communities.

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The amazing story of the production, marketing and distribution of Neera is a story of community growth and a win-win proposition for everyone involved. 

Neera, or palm nectar, is a sweet tasting sap extracted from  toddy palms. Extracted  before sunrise, the translucent oyster white coloured, neera is a very refreshing drink. Neera is widely consumed in India, Sri Lanka, Africa, Malaysia, Indonesia, Thailand, and Myanmar.

The drink is popular, has high nutritive value, delicious taste and agreeable flavor. Its production requires neither mechanical crushing, as in the case of sugarcane, nor leaching, like beet-root; 

Neera is rich in carbohydrates, mostly sucrose, and has a nearly neutral pH.
Neera contains a number of minerals, salts and is high in protein.

The various Indian state governments of Maharashtra, Gujarat, Andhra Pradesh, Tamil Nadu, Bengal and Orissa have worked to encourage local populations to grow palm trees, employ tappers, help with marketing and distribution and thus help small farmers, transporters and vendors. 

The amazing concept has the potential to create employment of an additional million jobs over and above the 600,000 currently employed in just production and sale of Neera.

In Maharastra and Gujarat, the entire production and supply chain is managed by the stakeholders themselves called The Neera Palm Product Cooperative Society. It  has set up small kiosks to sell neera alongside almost every roadside in most cities areas.

In Karnataka where there are abundant Coconut trees the Neera is being taped from coconut trees. In Tamil Nadu, neera is called as "Padaneer" in Tamil.

Seek out natural beverages in your local community. Sugarcane juice, lemon juice etc. You will save money, and enjoy feeling refreshed.

Live naturally, be healthy, and happy, and support your local economy. Try a refreshing glass of neera.