27 January 2015

Laver’s Law on Fashion




"Indecent – 10 years before its time
Shameless – 5 years before its time
Daring – 1 year before its time
Smart – ‘Current Fashion’
Dowdy – 1 year after its time
Hideous – 10 years after its time
Ridiculous – 20 years after its time
Amusing – 30 years after its time
Quaint – 50 years after its time
Charming – 70 years after its time
Romantic – 100 years after its time
Beautiful – 150 years after its time"

-James Laver ‘Laver’s Law’, from Taste and Fashion, 1945


"Fashion is a form of ugliness, so unbearable, that we have to alter it every six months"
                                - Oscar Wilde



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